• Our mission & vision

    “Africa has been subject to stereotypes and misconceptions for many years. It’s easy to understand why when television shows in the Netherlands broadcast less than uninviting and sensational messages about the continent. Although some of these messages are not without reason, they are often onesided. This continent is so much more than the monotonous story often sold. It is lively, energetic, bustling, fun and friendly. This continent’s one-sided story is ready for a change!”

    – Charlie

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  • Our mission & vision

    “Tourism is an industry jam-packed with clichés where travellers are often pushed in the same direction, ultimately creating mass tourism in one place. This culture is not always good for the environment, the local communities or the travel experience of the traveller. Don’t get me wrong, a lodge-safari-lodge-beach holiday is beautiful, but when you return home, what have you seen and experienced from this continent? How many people have you spoken to? What is your actual impact on the environment? And more importantly, what is the story that you take back? ”

    – Charlie

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Mission vision

“If one continent is subject to stereotypes, misperceptions and prejudices, it is Africa. When you turn on the television in the Netherlands, you will mainly see sensational and disastrous messages. Often with reason, but these messages only dictate a single story. A monotonous story for the enormous variety and diversity that encompasses the African continent. This image, the one-sided story, the only perspective, is ready for change! ”

– Charlie

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Our mission

You will notice that Charlie’s Travels often speaks about the “other” African story, but what does that mean?

Simply put, we want to show you the beautiful, raw, culturally diverse and off the beaten track side of Africa! All in a sustainable way. We want you to write your own African story, one that’s filled with laughter, joy and new experiences.

A story that will stay with you once you’re back home and the last African soil has left your shoes. We want to take you on an adventurous trip that challenges typical African stereotypes and status quos.

During your trip to Africa, you will shake hands with the locals and have authentic interactions with many people. You will learn about local communities and create your own beautiful image of this country.

We want you to go home with a new tale to tell your friends, a tale of adventure, fun, unexpected experience and more! Come and change the African stereotype with us!

Our vision

Over the years, the Westernised world has painted a distinct picture of Africa by the one-sided story it tells. Unfortunately, the downside of this predominant story is that it is often interpreted as truth. Africa is so rich, diverse and vibrant that it can’t just be moulded into one story. As the traveller, we want to take you on a trip to Africa that tells a story, not of commercial lodging and tourist attractions, but of locals and dirt roads, a story of Africa, off the beaten track.

Our mission statement

We are changing perspectives by encouraging a new way of travel and sharing these travel experiences.

How do we do what we do?

  • With our own unique routes and experiences

     

    We develop our own routes and experiences

    We create tailor-made and unique trips to give you the complete picture of your African adventure. We know that you have chosen us to show you an off the beaten track African experience without mass gatherings of tourists in khaki safari hats. In this, we ensure that a visit to our beautiful continent is diverse and you get to see parts of the country of your choice you might never have seen otherwise. These places are untouched by the commercial tourism industry and full of surprises waiting to be discovered.

    We often start by looking for off the beaten track locations that have a lot to offer: beautiful nature, nice villages or cities, interesting hiking trails or special wildlife. Of course, our secret to finding these places is that we travel a lot ourselves and get to know the people. We plot and plan a route that we think has potential and then Charlie and his crew hit the road! Charlie then tweaks the route and develops new experiences for you to discover. Where can travellers spend the night when they visit this location? What kind of cool experiences can they experience? And thus the obvious question: who is going to host or guide our travellers?

    This is when special partnerships are formed, friendships are made and business opportunities are created for local communities. Charlie has documented some of these setups for you in a series called Africa Inside Out on our YouTube page! Check out how different countries in East and Southern Africa are turned inside out to find the most off the beaten track routes and most interesting partners in every nook and cranny!

  • Every trip is a co-creation with us

    Creating your peronsalised trip with us

    With us, there is no such thing as a “standard tour package”. We can guarantee that you’re not going to be running to save yourself a lounger next to the resort’ pool. To ensure that you get the most out of your trip and that you get all the space you need, we piece each trip together as a unique tailor-made suit. Do you want raw adventure in the wild? A cultural experience with locals? Want to relax, sunbathe and finally read that book on idyllic coasts? Rare wildlife spotting in dense jungle or on the vast savanna? Driving yourself? Camping, homestays or lodges where you can relax in luxury? We can build your dream trip together with you and our local partners according to your wishes, travel group or age.
    When you submit your enquiry, you will be directly connected to one of our travel consultants across the continent. We will then give you a call to discuss what your ideal trip to Africa looks like! Nothing is too crazy for us to put together, we want you to think of us as your distant friend who is going to put together a personalised trip for you. Your travel consultant will then take your ideas to the drawing board and create your dream trip, tweaking and fine-tuning it until your holiday is ready to be booked.

    Every trip is a co-creation with us

  • We take responsibility

    We take sustainability seriously

    We’re human: we read the news, we see the ripple effect of global warming unfolding before our eyes and it’s not pretty. We see these effects more on the ground in Africa than ever before in Europe, for example. On the other hand, we are confronted by the impact of the tourism industry as well. Many commercial lodges are owned by foreigners, filled with tourists hopping from the said lodge to game parks and back again. With this being the “norm” of tourism in Africa, there is not a lot of benefits for the local communities, wildlife or climate. Tourism is one of the largest industries in the world. At Charlie’s Travels, we have the opportunity to ensure that our travels have a sustainable and positive impact on the climate, local communities, economies and wildlife. We are on the ground in Africa and now more than ever want to take full advantage of our ability to make the world a little better! To achieve this, we have three main pillars that aim to have a positive impact on culture, climate, development of local communities and economies:

    – Reducing our ecological footprint utilizing carbon compensation. -> Read more here!

    – Stimulating sustainable development of communities by establishing local partnerships. -> Read more here!

    – Encourage ethical and respectful travel. -> Read more here!

  • On the ground

    We are "on the ground" in Africa

    By now you may be wondering, how do we do this all from Europe? The trick is, we don’t. There’s no typical office for us in the rainy Netherlands where we sit behind our laptops and book accommodations through middlemen. We work, live and breath Africa. From our offices in East and Southern Africa and our experience and knowledge about the destinations: we can travel, discover, develop, make friends and set up partnerships ourselves. The best part, the middle man does not exist! Wherever possible, we have direct and personal contact with our partners and try to visit regularly to keep in touch. We love maintaining our unique bond with our partners and to drink a cup of Chai (East African tea!). Also, we can closely ensure that our partnerships with local partners make the economic impact we strive for.

    On the ground

  • Create content

    We create content to share travel experiences

    We want to create a new, unique and diverse perspective of Africa. Not only for you but also for all of the Europeans who choose to skip Africa when thinking about their next dream holiday destination. By sharing these experiences we also have the opportunity to gradually dismantle the stereotypes of Africa in European living rooms. That’s why we not only encourage our travellers to share their expeditions, but we do it ourselves. We use our own travel experiences as a database for good content: just think of photos you’ve seen from our Instagram feed or the blogs you’ve read on our website as well as our mini-documentaries! Visit our magazine, Instagram or YouTube channel to explore with us.

So: your trip with Charlie’s Travels

We want to create a new way of travelling through one or more of our breath-taking African destinations. We offer you sustainable, tailor-made trips with new and exciting routes and experiences that allow you to meet our local partners and their communities. Your trip will lead to places where not many of your “average tourists” have travelled before. Your trip will take you on an incredible adventure to places bursting with stories just waiting to be told!

Stories in the form of written text (blogs) and images (photos and videos). Not only are we continuously collecting new stories. We ask you to create a new story from a different perspective! By telling them, we contribute together to a rich, diverse image of this continent.

Travel ethically

We develop our own routes & experiences

We create tailor-made and unique trips to give you the complete picture of your African adventure. We know that you have chosen us to show you an off the beaten track African experience without mass gatherings of tourists in khaki safari hats. In this, we ensure that a visit to our beautiful continent is diverse and you get to see parts of the country of your choice you might never have seen otherwise. These places are untouched by the commercial tourism industry and full of surprises waiting to be discovered.

We often start by looking for off the beaten track locations that have a lot to offer: beautiful nature, nice villages or cities, interesting hiking trails or special wildlife. Of course, our secret to finding these places is that we travel a lot ourselves and get to know the people. We plot and plan a route that we think has potential and then Charlie and his crew hit the road! Charlie then tweaks the route and develops new experiences for you to discover. Where can travellers spend the night when they visit this location? What kind of cool experiences can they experience? And thus the obvious question: who is going to host or guide our travellers?

This is when special partnerships are formed, friendships are made and business opportunities are created for local communities. Charlie has documented some of these setups for you in a series called Africa Inside Out on our YouTube page! Check out how different countries in East and Southern Africa are turned inside out to find the most off the beaten track routes and most interesting partners in every nook and cranny!

Every trip is a co-creation

With us, there is no such thing as a “standard tour package”. We can guarantee that you’re not going to be running to save yourself a lounger next to the resort’ pool. To ensure that you get the most out of your trip and that you get all the space you need, we piece each trip together as a unique tailor-made suit. Do you want raw adventure in the wild? A cultural experience with locals? Want to relax, sunbathe and finally read that book on idyllic coasts? Rare wildlife spotting in dense jungle or on the vast savanna? Driving yourself? Camping, homestays or lodges where you can relax in luxury? We can build your dream trip together with you and our local partners according to your wishes, travel group or age.
When you submit your enquiry, you will be directly connected to one of our travel consultants across the continent. We will then give you a call to discuss what your ideal trip to Africa looks like! Nothing is too crazy for us to put together, we want you to think of us as your distant friend who is going to put together a personalised trip for you. Your travel consultant will then take your ideas to the drawing board and create your dream trip, tweaking and fine-tuning it until your holiday is ready to be booked.

We take sustainability seriously

We’re human: we read the news, we see the ripple effect of global warming unfolding before our eyes and it’s not pretty. We see these effects more on the ground in Africa than ever before in Europe, for example. On the other hand, we are confronted by the impact of the tourism industry as well. Many commercial lodges are owned by foreigners, filled with tourists hopping from the said lodge to game parks and back again. With this being the “norm” of tourism in Africa, there is not a lot of benefits for the local communities, wildlife or climate. Tourism is one of the largest industries in the world. At Charlie’s Travels, we have the opportunity to ensure that our travels have a sustainable and positive impact on the climate, local communities, economies and wildlife. We are on the ground in Africa and now more than ever want to take full advantage of our ability to make the world a little better! To achieve this, we have three main pillars that aim to have a positive impact on culture, climate, development of local communities and economies:

– Reducing our ecological footprint utilizing carbon compensation. -> Read more here!

– Stimulating sustainable development of communities by establishing local partnerships. -> Read more here!

– Encourage ethical and respectful travel. -> Read more here!

We are “on the ground” in Africa

By now you may be wondering, how do we do this all from Europe? The trick is, we don’t. There’s no typical office for us in the rainy Netherlands where we sit behind our laptops and book accommodations through middlemen. We work, live and breath Africa. From our offices in East and Southern Africa and our experience and knowledge about the destinations: we can travel, discover, develop, make friends and set up partnerships ourselves. The best part, the middle man does not exist! Wherever possible, we have direct and personal contact with our partners and try to visit regularly to keep in touch. We love maintaining our unique bond with our partners and to drink a cup of Chai (East African tea!). Also, we can closely ensure that our partnerships with local partners make the economic impact we strive for.

We create content to share travel experiences

We want to create a new, unique and diverse perspective of Africa. Not only for you but also for all of the Europeans who choose to skip Africa when thinking about their next dream holiday destination. By sharing these experiences we also have the opportunity to gradually dismantle the stereotypes of Africa in European living rooms. That’s why we not only encourage our travellers to share their expeditions, but we do it ourselves. We use our own travel experiences as a database for good content: just think of photos you’ve seen from our Instagram feed or the blogs you’ve read on our website as well as our mini-documentaries! Visit our magazine, Instagram or YouTube channel to explore with us.

Simply put, we are on a mission to connect you, the traveller, with our personalised travel experiences and local partners in a sustainable way. When this connection takes place, something special grows and new possibilities form as a cultural exchange occurs. This is how we change the general perspective of Africa to create a new diverse image!

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